Google Social Reports: Part 1
“Capturing The Value Of Social Media Using Google Analytics”
Tuesday, March 20, 2012 | 6:55 AM
Labels: Features, Social
Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it’s not always easy to determine which social channels actually drive value for your business and which tactics are most effective.”
This quote from Google Analytics is, in a nutshell… what we really want to know. I’m going to be following up on these new ways to find information about how my social media interactions drive traffic to the site.
Here’s the info on where you can find this article.
Google Social Reports: Part 2